Today’s world is highly connected, with streaming services, media players, and cloud gaming solutions abounding. Consumers are now familiar with accessing content via a variety of channels—from TVs, laptops, and smartphones to tablets, gaming consoles, and more. To provide an optimal viewing experience, brands and content providers need to ensure that their user interface is easy to use across multiple devices, thus creating a compelling and consistent experience. Using a multiscreen User Interface (UI) is an effective way to do so.
With Wiztivi, brands have access to a number of services to enhance User Experience with Wiztivi multiscreen UI solutions. This includes creating an interactive experience with intuitive navigation, using discoverability features, providing personalized recommendations, and integrating content from different providers. In addition, companies can opt for integrated analytics for a better understanding of User Experience across devices.
Benefits of multiscreen UI solutions
Multiscreen user interface solutions can be beneficial for brands since they allow for the creation of a consistent, cross-device experience for customers. As users move between devices, the navigation menu, look and feel, and other features remain consistent so that customers don't have to learn how to use a different version of the platform player on each device. This helps to reduce customer frustration and confusion, as they don't have to relearn the user interface each time they switch devices.
By leveraging hands-free devices and voice-activated assistants, more and more people are using voice-based navigation. Multiscreen UI solutions can help manage voice control to offer a smooth user experience, based on natural language processing. From finding shows and movies to setting recordings, customers can access content with verbal commands. This voice activation further promotes ease of access and enjoyment of content across all digital devices.
Users are also looking for personalized recommendations in what they are viewing, but this requires AI-driven engagement. Multiscreen UI solutions can track and analyze user behavior to give customers the content they most want, allowing for tailored recommendations across devices.
Multiscreen UI solutions in action
One example of a multiscreen UI solution in action is the BBC Interactive Media Player. The BBC Interactive Media Player lets users access BBC content and media players on almost any device. Users can pause, record, and search through BBC broadcast content via the BBC portal and start playing the content without leaving the portal. The BBC portal responds dynamically to the device the user is currently on, offering a seamless experience. The BBC Interactive Media Player is available on TVs, PCs, tablets, and smartphones.
Best practices for multiscreen UI solutions
A successful multiscreen UI solution should be user-friendly and feature-rich, with a consistent design, layout, and navigation. A good UI should offer intuitive navigation, rapid responsiveness, and personalized recommendations. Additionally, the UI should be optimized for multiple platforms including iOS, Android, PCs, and consoles.
- Ensure solid performance and responsiveness with instantaneous response times
- Use dynamic design elements based on the device and content
- Provide access to the same content across all devices
- Ensure discoverability with automated content searching, filtering, and recommendation capabilities
- Use a single code base across multiple platforms
- Put analytics at the core of the UI development process to ensure optimization and customization
Disadvantages of a multiscreen UI solution
The only disadvantage of a multiscreen UI solution is the complexity of designing and developing the UI. Creating a set of consistent and user-friendly UI elements across multiple platforms requires careful planning and a deep understanding of the different devices and their capabilities. Additionally, creating a multiscreen UI requires ongoing maintenance and testing, to ensure the UI remains efficient and effective over time.
In conclusion, multiscreen UI solutions are a powerful way for brands and content providers to ensure a unified user experience across devices. With the right multiscreen UI solution, brands can deliver a consistent, engaging, and personalized experience that delights customers with effortless navigation, intuitive controls, and personalized recommendations.